Terms of Service

1. Acceptance of Terms

By creating an account, subscribing to a plan, or otherwise using August AI (the “Service”), you agree to be bound by these Terms. If you are using the Service on behalf of an organisation, you represent that you have authority to bind that organisation to these Terms.

If you do not agree to these Terms, do not use the Service.

2. Description of the Service

August AI is a WhatsApp-based CRM automation platform that:

• Sends scheduled briefings to sales representatives about incomplete contacts, stale deals, and overdue accounts via WhatsApp
• Allows reps to update CRM records (HubSpot or Zoho CRM) through WhatsApp slash commands and replies
• Provides an admin dashboard for team management, scheduling configuration, and CRM integration
• Operates on a per-seat (per-rep) subscription model

The Service requires an active connection to a supported CRM platform (HubSpot or Zoho CRM) and operates through the WhatsApp Business API (Meta Cloud API).

3. Accounts and access

3.1 Registration. You must provide accurate and complete information when creating an account. You are responsible for maintaining the security of your account credentials.

3.2 Team members. You may invite team members (sales reps) to use the Service through WhatsApp. Each active rep counts as one seat for billing purposes.

3.3 CRM connection. You authorise August AI to access your CRM data via OAuth when you connect your CRM account. You can revoke this access at any time from your CRM provider's settings or from the August AI dashboard.

3.4 Account security. You are responsible for all activity that occurs under your account. Notify us immediately at support@augusttech.io if you suspect unauthorised access.

4. Acceptable use

You agree not to:

• Send spam or unsolicited messages: August AI is for internal sales-team communication, not marketing blasts to customers
• Abuse the WhatsApp platform: Comply with Meta's WhatsApp Business Policy and Commerce Policy at all times
• Exceed your seat limit: The number of active reps must not exceed your subscribed seat count
• Attempt to circumvent security: Do not probe, scan, or test vulnerabilities of the Service without prior written consent
• Reverse engineer: Do not decompile, disassemble, or reverse engineer any part of the Service except as permitted by applicable law
• Misrepresent identity: Do not impersonate others or misrepresent your affiliation
• Use for illegal purposes: Do not use the Service to violate any applicable law or regulation

We reserve the right to suspend or terminate accounts that violate these policies.

5. Billing and payment

5.1 Pricing. August AI uses per-seat pricing. You are charged based on the number of active reps in your account. Current pricing is shown on our pricing page.

5.2 Payment processing. All payments are processed by Stripe. By subscribing, you agree to Stripe's terms of service. We do not store your card details; we hold only the Stripe customer ID, the last four digits of the card, and subscription metadata.

5.3 Billing cycle. Subscriptions are billed monthly. Seat changes during a billing cycle are prorated.

5.4 Past-due accounts. If payment fails, your account enters a 7-day grace period during which the Service continues to operate. After 7 days, scheduled briefings and WhatsApp processing are suspended until payment is resolved.

5.5 Taxes. Prices are exclusive of applicable taxes (including UK VAT where chargeable). You are responsible for all taxes associated with your use of the Service.

6. Cancellation and refunds

6.1 Cancellation. You may cancel your subscription at any time through the Stripe Customer Portal or by contacting us. Cancellation takes effect at the end of your current billing period.

6.2 No partial refunds. Subject to your statutory consumer-rights protections (where you are a consumer in the UK or EU), we do not provide refunds for partial months. When you cancel, you retain access to the Service until the end of your paid billing period.

6.3 Data after cancellation. After cancellation, your data is retained for 30 days in case you wish to reactivate. After 30 days, all tenant data is permanently deleted. See our Privacy Policy for full retention details.

7. Data ownership and protection

7.1 Your data. You retain all ownership rights to your CRM data, WhatsApp messages, and any other content you process through August AI. We do not claim ownership of your data.

7.2 Licence to operate. You grant us a limited, worldwide, non-exclusive licence to access, process, and store your data solely for the purpose of providing the Service as described in these Terms.

7.3 Data portability. You can export your tenant data at any time. On request, we will provide a complete export in a structured, machine-readable format (JSON).

7.4 Processor obligations. Where we process personal data on your behalf as a data processor under UK GDPR or EU GDPR, our obligations are governed by our Data Processing Agreement. A signed Article 28 DPA is incorporated into your subscription by reference; you can request a countersigned copy by emailing dpa@augusttech.io.

7.5 Privacy. Our processing of personal data is described in our Privacy Policy. A procurement-friendly one-page summary is at /legal/data-protection.

7.6 Sub-processors. The current list of authorised sub-processors is at /legal/subprocessors. We notify customers at least 30 days before adding or replacing a sub-processor.

8. Intellectual property

The Service, including its software, design, documentation, and branding, is the property of August Tech Ltd and is protected by intellectual property laws. These Terms do not grant you any rights to our trademarks, logos, or other brand features.

9. Service availability

9.1 Reasonable effort. We strive to maintain high availability but do not guarantee uninterrupted service. The Service is provided on a “reasonable effort” basis without a formal Service Level Agreement (SLA) unless a written SLA has been agreed separately.

9.2 Maintenance. We may perform maintenance that temporarily affects availability. Where possible, we will provide advance notice for planned maintenance.

9.3 Third-party dependencies. The Service depends on third-party providers (Meta WhatsApp Cloud API, HubSpot, Zoho, Cloudflare, Neon, Stripe, Resend, Anthropic, OpenAI). Outages or changes by these providers may affect the Service. We are not liable for third-party service disruptions outside our reasonable control.

10. Limitation of liability

10.1 Exclusion of damages. To the maximum extent permitted by law, August Tech Ltd shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of profits, data, business opportunities, or goodwill.

10.2 Liability cap. Our total aggregate liability for any claims arising from or related to the Service shall not exceed the amounts you paid to August Tech Ltd in the twelve (12) months preceding the claim.

10.3 Exceptions. Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be excluded or limited under England and Wales law.

11. Indemnification

You agree to indemnify and hold harmless August Tech Ltd, its officers, directors, and employees from any claims, damages, or expenses (including reasonable legal fees) arising from your use of the Service, your violation of these Terms, or your violation of any rights of a third party.

12. Termination

12.1 By you. You may terminate your account at any time by cancelling your subscription and requesting account deletion.

12.2 By us. We may suspend or terminate your account if you violate these Terms, if your payment is overdue for more than 30 days, or if we are required to do so by law. We will provide reasonable notice where possible.

12.3 Effect of termination. Upon termination, your right to use the Service ceases immediately. Data retention after termination follows our Privacy Policy (30-day grace period, then permanent deletion).

12.4 Survival. Sections relating to data ownership, limitation of liability, indemnification, and governing law survive termination.

13. Changes to Terms

We may update these Terms from time to time. We will notify you of material changes by email or through a notice in the dashboard at least 30 days before the changes take effect. Your continued use of the Service after the effective date constitutes acceptance of the updated Terms.

14. Governing law and consumer rights

These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising from these Terms or the Service shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Nothing in these Terms affects any statutory rights you have as a consumer that cannot be waived by contract. If you are a consumer in the UK, the Consumer Rights Act 2015 may grant you additional protections. If you are a consumer in the EU, the rights granted by the Consumer Rights Directive and your member-state law continue to apply.

15. Contact

For questions about these Terms:

• General support: support@augusttech.io
• Data Processing Agreement and security review: dpa@augusttech.io
• Postal: August Tech Ltd, 112 Trent Gardens, London, England, N14 4QN
• Website: augusttech.io/contact